We’re excited to unveil Prime College’s refreshed branding, designed to create a modern, professional, and memorable visual identity while maintaining the essence of our established legacy.

The Color Palette

Our new color palette is crafted to build a bespoke branding experience, ensuring that Prime College remains instantly recognizable and memorable. Each color has been chosen to reflect the values and vision of our institution.

Prime Blue Prime Blue is a deep, rich blue color that conveys professionalism, trust, and stability. It is the cornerstone of our branding, symbolizing the formal and academic excellence of Prime College. This color is perfect for representing the integrity and reliability of our institution.

Gold (Sunburst) Our Gold, known as Sunburst, is a bright and vibrant yellow hue that signifies excellence, success, and prestige. It serves as an accent color, highlighting important elements and achievements within our college’s materials. Sunburst adds a touch of vibrancy and distinction to our communications.

Prime Charcoal Prime Charcoal is a dark grey shade that exudes sophistication and modernity. It is versatile and ideal for backgrounds and text, providing a strong contrast to the other colors. This shade enhances the readability and visual appeal of our materials, ensuring a sleek and polished look.

Azure White Azure White is a delicate, light hue that blends the purity of white with a subtle hint of blue. This color embodies clarity, freshness, and openness. It is perfect for creating clean, crisp backgrounds and enhancing the readability of text. Azure White brings a sense of calm and balance, complementing the more intense colors in our palette.

Typography

To complement our color palette, we’ve selected two modern and approachable typefaces: Poppins and DM Sans.

Poppins Poppins is a geometric sans-serif font that offers a clean, contemporary aesthetic. Its versatile range of weights makes it ideal for various design needs, from bold headings to clear body text. Poppins adds a touch of modernity and professionalism to our branding.

DM Sans DM Sans is a simple, low-contrast sans-serif font that ensures excellent readability, especially on digital platforms. It complements Poppins perfectly, balancing a bold, modern look with a welcoming, accessible feel.

This combination of Poppins and DM Sans reflects Prime College’s commitment to quality education and forward-thinking values. Together, these typefaces establish a cohesive and professional brand identity.

Moving Forward

As we move forward with our new branding, “Prime Blue” will be the main brand color, serving as the foundation of our visual identity. The other colors, while used as accents, are vital in supporting and enhancing the overall look and feel of Prime College.

Our new branding is a blend of continuity and innovation. The colors are close to the original palette, ensuring a sense of familiarity while introducing a fresh, updated visual identity. This thoughtful balance helps people remember our logo and overall branding, reinforcing the strong and prestigious image of Prime College.

We hope you enjoy our new look as much as we do. Thank you for being a part of the Prime College community and embracing this exciting new chapter with us!